Fresh Vs. Dry
When it comes to juice, what do you choose? Freshly squized orange juice, or powder? This is what we thought when we decided to go for fresh spirulina.
Dry spirulina has magnificent properties. In a clinical study  on nine moderately trained males in Greece, the ones consuming spirulina for a month had their stamina increased by 30% at full speed on a treadmill, after jogging for 2h.
Given that dry spirulina gives so good results, just imagine what could be achieved by consuming all fresh spirulina! Fresh spirulina has much higher concentration in beneficial compounds, as no drying takes place. Furthermore, fresh spirulina has much higher bioavailability, meaning a bigger part is absorbed by our bodies. Overall, fresh spirulina has much higher antioxidant and anti-inflammatory potency, compared to the dry one .
So, why do producers dry spirulina? They do this to increase the shelf life of the product. However, this is a weird practice, once you come to understand that half of the antioxidant potency of dry spirulina is destroyed within a month, even at mild Temperatures 25°C .
This is true as antioxidant compounds are heat-sensitive.
Nowadays, spirulina is produced far away from big urban centers. This mandates its drying. This is where ITS ALIVE comes to fill the gap. We developed a technology through two years long experimentation, to offer all-fresh spirulina at the price of the dry one. No excuses for dry spirulina anymore.